On Mar 16, 2022, Google Announced the end date of the current version of Google Analytics (commonly referred to as GA-3/Universal Analytics). Google’s announcement has left marketers and business owners scrambling to figure out how Google Analytics 4 will affect their current (and future) marketing and data efforts. Now is the time to begin learning more about GA-4—and collecting the data you’ll need to make year-over-year comparisons.
