This lightning talk will walk through the efficiencies of Google Tag Manager and how it helps to improve internal processes regarding data and event tracking for WordPress websites. We will cover best practices when it comes to setting up a Google Tag Manager container along with some of the base tracking items that every website should include in order to gain insightful data from Google Analytics. This would include items like tracking Universal and GA4 analytics, click tracking, and form tracking among others. We will also go into the new Google Analytics 4 requirements for websites in 2023 and how Google Tag Manager allows users to track events all in one platform without the need for heavy development coding. Finally, we will touch on the overall benefits of the platform including its flexibility, faster site loading times, and experimentation opportunities.
