Taking the time to create a brand style guide will help get your marketing team on the same page and will cut down on the time you spend editing content in the future.
In this workshop, Maddy will walk attendees through the basic structure of The Blogsmith Style Guide, which has helped her scale her writing agency to a team of 25+. This session will focus on creating guidelines that are actionable to collaborators, and sharing detailed rules to follow for consistency. Working through a provided template, you’ll leave with the foundation for your own brand style guide.