Content Creators Are Users, Too: The Crucial Importance of Carefully Crafted Editorial Experiences

Building websites and creating content doesn’t have to be hard. But with the web’s growing focus on end-user experience, we’ve started to lose sight of the first and most frequent users of the tools we create: the content creators that build with them.

Join Helen and Phil as we unpack the importance of editor-first content creation experiences, explore common anti-patterns that cultivate hostile editorial UX, and share practical tips and tricks for building intuitive and easy-to-use content creation tools in the block editor.

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