You’ve put in a lot of work researching, writing, and optimizing your blog posts for your target audience and keywords. Now is the time to capitalize on that effort by turning your blog posts into videos. Video is a huge opportunity to reach a new audience, get more visitors to your site, and slide into the top spot on Google’s search results.
In this session we will cover how to validate if a blog is worth converting to a video, video SEO research to tap into video content gaps, when to use Shorts/TikTok and when to use YouTube, how a video script is similar and different from a blog post, specific tools and gear to produce high-quality video on any budget and skill level, and how to publish & optimize videos to send traffic back to your blog.