Track: Honing Your Skills

  • WordPress for the Public Good: Modernizing Civic Websites for Accessibility, Services, and the Open Web

    WordPress has changed dramatically since 2020, with Full Site Editing, block themes, the Site Editor, patterns, performance improvements, accessibility work, and modern development workflows reshaping what the platform can do. At the same time, public-sector websites are being asked to do more than ever. They are not just marketing tools. They are public-service infrastructure where…

  • 3 Things All Website Owners Need to Check for Privacy Compliance

    Many modern websites are still not complying with a single privacy law. Not GDPR. Not CIPA. Not PIPEDA. Nothing. With the rise of privacy-law lawsuits – and exploding cases of CIPA demand letters – now is not a good time to tempt the fates. But, as with most problems, the first step towards fixing a…

  • The Future of Creator Commerce: Building a Business Beyond Ads

    The creator economy is rapidly evolving beyond sponsored posts and display ads. Today’s most successful creators are building diversified, community-driven businesses powered by owned platforms, strategic partnerships, and commerce-first content. As both the COO of Tastemaker Conference — a leading conference for food creators and digital entrepreneurs — and a longtime creator myself, I’ve had…

  • Make a Living Giving It Away

    I’ve published 19 plugins on WordPress.org. I’ve given away more hours of help than I could count. And I’ve made a living on the web since 1996, not in spite of giving my work away but because of it. I first gave this talk in 2011, and the question it answers has only gotten louder.…

  • Your Client Forgot the Training. Now What?

    Every agency has seen it happen: the site launches, the training session goes well, and three months later the content team has questions no one remembers covering. WordPress offers a huge amount of educational material, but most of it is not designed to be handed directly to a client team with real workflows, custom tools,…