WCUS 2026

Track: Honing Your Skills

  • Hablamos WordPress: How to Use SEO, AI & Bilingual Content to Reach Multicultural Audiences Where They Actually Search

    The U.S. Latino market represents over $3.7 trillion in purchasing power but most WordPress sites are built for only one language and one culture, missing a massive, underserved, and far less competitive search opportunity. In this session, the presenter draws from years of real-world experience across four agencies — targeting bilingual audiences in industries as…

  • WordPress as an Operating System: Running Your Entire Company on WordPress

    WordPress started as a blogging tool. It has grown into the operating system of the web. This talk takes that one step further: WordPress as the operating system of a company, the single surface where every business unit and every tool people depend on come together behind one login. It doesn’t do every job. It…

  • The Attacker That Never Logged In: Session Hijacking, Stolen Cookies, and the Blind Spot in WordPress Security

    They didn’t guess the password. They didn’t break 2FA, bypass the firewall, or trigger a single alert. The activity log shows no failed attempts, no unusual login times, no new accounts created. And yet, the attacker is inside your WordPress site, accessing your WordPress dashboard. Session hijacking leaves no login trace, because the attacker never…

  • The Agentic Web Is Coming – Is WordPress Ready?

    AI agents don’t browse the web the way humans do. They need to read it, query it, take actions on it. A new layer of the web is being built right now – one where sites aren’t just destinations for human visitors but interfaces that AI systems can interact with directly. WordPress, which already powers…

  • The Update Day: A Bulletproof Maintenance Workflow for WordPress Agencies

    Most agencies still update WordPress sites the same way regardless of risk: backup, update, then click through some pages hoping nothing broke. That approach burns hours, scales badly, and still misses the layout break a client catches first. This session presents a rock-solid maintenance workflow.

  • The Site Is the Source of Truth: Block Themes, AI, and Agency Workflows

    Block themes give WordPress an opportunity to become more than a publishing tool or a place where finished designs are implemented. With the right theme structure, patterns, templates, and brand guidelines, a WordPress site can become the source of truth for how new pages and layouts should be built. That matters even more as agencies…