WooCommerce is the most-used ecommerce platform in the world, powering success for more than 3.9 million online stores. Our flexible, open-source solution helps builders of all stripes —freelance developers, in-house engineers, agencies — create anything they need, all on WordPress.
Why build online stores on Woo?
- True flexibility: No matter how or what a merchant wants to sell, you can make it happen. Our flexible platform lets you build the shopping experience of their dreams by giving you full control to create exactly what you need, down to the source code.
- The freedom of open source: Unlike closed-source platforms, Woo gives your clients full ownership over their store and their data. Their site, store, order, and customer information is truly theirs — not leased from their ecommerce platform.
- The familiarity of WordPress: If you know WordPress, you already know the basics of developing on WooCommerce. Use all the plugins you already love, and even manage stores with the tried and true WP-CLI.
- The tools you need: Hooks, filters, actions, and REST API endpoints let you work the way you want to build whatever you want. Or tap into hundreds of pre-built extensions in our Marketplace and go to market even faster.
Want to get all the power of Woo without the hassles of hosting? Woo Express is our new all-in-one ecommerce offering that comes with fast and secure hosting from WordPress.com, a fully customisable storefront, and access to all the tools to run and build a successful online store. Try it free for 14 days at woocommerce.com/express.