Paul Yuen is a Strategist at Modern Tribe, where he leads discovery, scoping, and technical strategy for higher-education, manufacturing, and enterprise WordPress engagements. His recent work includes AI-assisted search integrations on large content catalogs, replatform projects moving custom ACF block libraries onto Gutenberg-native systems, and agency tooling that uses LLMs for codebase audits, ticketing, and PRD drafting.
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Your Client Wants AI. Their Lawyer Just Said No.
Track: Technical WordPressTwo clients showed up with the same UX problem: visitors land on a complex site and can’t find the right path forward. One project ended up shipping a GPT-powered search block. The other shipped a deterministic, persona-driven block on rails, no AI at all. Both worked. Neither was wrong. This talk walks through both production…