Track: Technical WordPress (North 222)

  • When the Platform Belongs to Its Users: Migrating Daily Kos at Scale

    Daily Kos isn’t just a media publisher, it’s a 20-year-old community where readers write, organize, and show up every single day. When it was time to migrate 1.5 million posts, 2.7 million users, and 88 million comments off a custom-built CMS, the technical challenge was only half the problem. The real risk was losing the…

  • The Making of a WordPress Certification

    For years, WordPress engineers have lacked a globally recognized, professionally governed credential—an unusual gap in an ecosystem that powers a significant portion of the web. Employers have likewise struggled to reliably identify qualified WordPress engineering talent for mission‑critical work. To address this need, a small team at Automattic spent a year designing and building the…

  • The Handshake Is The Roadmap: Product, Partnerships, and the Loop Between Them

    Product builds. Partnerships open doors. Most companies treat these as separate functions that meet quarterly to align. Deals close on promises the roadmap doesn’t reflect, integrations ship that no partner actually asked for, customer feedback dies in notes that nobody on the product side ever sees, and the next big partnership opportunity fades away because…

  • Abilities API for Humans

    If you’ve heard of the Abilities API at all, it’s probably in the context of AI in WordPress. That’s a valid use case and is what drove the development of the Abilities API by the Core AI team, but the Abilities API has a lot more to offer than just AI integration. This talk will…