Kay Lima has spent over 15 years working with WordPress, solving complex problems for Ivy League institutions, Fortune 500 companies, global retailers, and world-changing nonprofits. Along the way, she’s tackled redesigns, complex migrations, custom APIs and applications, and open source plugins.
As Staff Product Strategist at Modern Tribe, Kay leads cross-discipline teams that turn business goals into action, bringing together diverse perspectives to solve tough technical challenges while keeping user needs front and center. She helps organizations make the decisions that create lasting value, long after launch day.
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Your Client Wants AI. Their Lawyer Just Said No.
Two clients showed up with the same UX problem: visitors land on a complex site and can’t find the right path forward. One project ended up shipping a GPT-powered search block. The other shipped a deterministic, persona-driven block on rails, no AI at all. Both worked. Neither was wrong. This talk walks through both production…