Jason Zinn is a Staff Front-End Developer at Modern Tribe and based in Houston, TX. He has been building websites with WordPress since 2016. Over the years, he’s worked on higher education websites for institutions like Harvard, Stanford, and CUNY, helping teams create scalable, user-friendly digital experiences. These days, he’s especially interested in the intersection of WordPress and AI, exploring how agents and AI-powered tools can make life easier for content creators, end users, and organizations. He’s always excited to share what he’s learning with the WordPress community.
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Your Client Wants AI. Their Lawyer Just Said No.
Two clients showed up with the same UX problem: visitors land on a complex site and can’t find the right path forward. One project ended up shipping a GPT-powered search block. The other shipped a deterministic, persona-driven block on rails, no AI at all. Both worked. Neither was wrong. This talk walks through both production…