Ben Greeley is CTO at XWP, a digital agency specializing in enterprise WordPress for some of the world’s largest media and publishing brands. With deep roots in the WordPress community, Ben leads engineering teams delivering complex migrations, platform builds, and editorial infrastructure for clients including major news and entertainment publications. He has been building websites at scale for over a decade and is passionate about leading and growing engineering teams.
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Own Your Audience: How The Ankler Escaped Substack and Took Back Control
Track: AIPeople say that publishers are fleeing WordPress for Substack. Don’t believe the hype. The Ankler intentionally left Substack, which is a case worth studying. With 15 newsletters, over 130,000 email subscribers, and 10,000 paying members, The Ankler is one of Hollywood’s most respected insider publications. When platform constraints started limiting their editorial and business ambitions,…