Those of us who collaborate on websites work with coworkers, employees, and freelancers who often aren’t in our office, our city, or even in our country. When work is remote, new challenges arise: people can find it harder to stay motivated, to communicate goals and accomplishments, and to check in effectively. This talk is about how to lead others from a distance toward a common goal. How do you build and maintain working relationships and get things done correctly and on time when you aren’t in the same physical location as your colleagues? Automattic, the company behind WordPress.com, is fully distributed, which means all of our communication is entirely online. If we can do it, so can you!