{"id":8444,"date":"2026-08-13T14:48:07","date_gmt":"2026-08-13T21:48:07","guid":{"rendered":"https:\/\/us.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=8444"},"modified":"2026-08-13T14:51:41","modified_gmt":"2026-08-13T21:51:41","slug":"carolyn-shelby","status":"publish","type":"wcb_speaker","link":"https:\/\/us.wordcamp.org\/2026\/speaker\/carolyn-shelby\/","title":{"rendered":"Carolyn Shelby"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Carolyn Shelby is Principal SEO at Yoast, where she works across product, strategy, and the changing search landscape. She has worked with WordPress for more than two decades, building and optimizing sites ranging from small businesses to major media properties. A longtime SEO industry leader, Carolyn has led search strategy for brands including ESPN, Disney, and Tribune Publishing. She is also the founder of CSHEL Search Strategies and a frequent international conference speaker and contributor to Search Engine Land and Search Engine Journal, focusing on SEO, AI-driven discovery, and digital visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"205\" src=\"https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful.jpg\" alt=\"\" class=\"wp-image-5020\" style=\"width:auto;height:50px\" srcset=\"https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful.jpg 1000w, https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful-766x157.jpg 766w, https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful-300x62.jpg 300w, https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful-500x103.jpg 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-5807 wcb_session type-wcb_session status-publish hentry wcb_track-track-4-wp101\">\n<h2 class=\"wp-block-post-title has-large-font-size\"><a href=\"https:\/\/us.wordcamp.org\/2026\/session\/wordpress-202\/\" target=\"_self\" >WP 202: Beyond the Basics: Customizing your WordPress Site<\/a><\/h2>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-medium-font-size\"><span class=\"wp-block-post-terms__prefix\">Track: <\/span><a href=\"https:\/\/us.wordcamp.org\/2026\/track\/track-4-wp101\/\" rel=\"tag\">Beginning WP101 (North 221)<\/a><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Session Description: Already built your first WordPress site? Now it\u2019s time to make it yours. In this hands-on follow-up to WordPress 101, you\u2019ll take the site you already created and start customizing, extending, and improving it with the tools WordPress gives you. We\u2019ll work through the kinds of things most people want to do once&hellip;<\/p><\/div>\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Carolyn Shelby is Principal SEO at Yoast, where she works across product, strategy, and the changing search landscape. She has worked with WordPress for more than two decades, building and optimizing sites ranging from small businesses to major media properties. A longtime SEO industry leader, Carolyn has led search strategy for brands including ESPN, Disney, [&hellip;]<\/p>\n","protected":false},"author":11601481,"featured_media":8450,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-8444","wcb_speaker","type-wcb_speaker","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgSBpQ-2cc","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=blank&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=blank&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=blank&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=blank&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=blank&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=blank&r=g"},"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/8444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/11601481"}],"replies":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=8444"}],"version-history":[{"count":6,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/8444\/revisions"}],"predecessor-version":[{"id":8457,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/8444\/revisions\/8457"}],"sessions":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/5807?_embed=1&context=view"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/8450"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=8444"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=8444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}