{"id":4432,"date":"2026-07-10T07:53:02","date_gmt":"2026-07-10T14:53:02","guid":{"rendered":"https:\/\/us.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=4432"},"modified":"2026-07-14T15:56:10","modified_gmt":"2026-07-14T22:56:10","slug":"benjamin-zekavica","status":"publish","type":"wcb_speaker","link":"https:\/\/us.wordcamp.org\/2026\/speaker\/benjamin-zekavica\/","title":{"rendered":"Benjamin Zekavica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Benjamin Zekavica shows how companies can use WordPress as a serious digital infrastructure instead of treating it as just another website. As the founder of Kreo Pulse and UnleashWP, co-founder of Scale2Boss, and a member of the WordPress Core Team, he combines strategic perspective with technical depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"205\" src=\"https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful.jpg\" alt=\"\" class=\"wp-image-5020\" style=\"width:auto;height:50px\" srcset=\"https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful.jpg 1000w, https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful-766x157.jpg 766w, https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful-300x62.jpg 300w, https:\/\/us.wordcamp.org\/2026\/files\/2026\/07\/red-map-flowers-colorful-500x103.jpg 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-4444 wcb_session type-wcb_session status-publish hentry wcb_track-ai\">\n<h2 class=\"wp-block-post-title has-large-font-size\"><a href=\"https:\/\/us.wordcamp.org\/2026\/session\/beyond-prompts-the-part-of-sales-ai-is-changing-first\/\" target=\"_self\" >Beyond Prompts: The Part of Sales AI Is Changing First<\/a><\/h2>\n\n<div class=\"taxonomy-wcb_track wp-block-post-terms has-medium-font-size\"><span class=\"wp-block-post-terms__prefix\">Track: <\/span><a href=\"https:\/\/us.wordcamp.org\/2026\/track\/ai\/\" rel=\"tag\">AI<\/a><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Every WordPress agency lives or dies by the next contract. Outreach, follow-ups, qualification, proposals. They sit on the founder&#8217;s desk and have done so for as long as agencies have existed. That part is changing first. AI agents now run entire pieces of the sales process on their own, without supervision. In this session, I&hellip; <\/p><\/div>\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Benjamin Zekavica shows how companies can use WordPress as a serious digital infrastructure instead of treating it as just another website. As the founder of Kreo Pulse and UnleashWP, co-founder of Scale2Boss, and a member of the WordPress Core Team, he combines strategic perspective with technical depth.<\/p>\n","protected":false},"author":1819835,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_wcpt_user_name":"Benjamin_Zekavica","footnotes":""},"speaker_group":[],"class_list":["post-4432","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgSBpQ-19u","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/08ceef1ebfdbe73f8b1f4e47f5c249efe9796ecea941877abebb70e6d7136515?s=24&d=blank&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/08ceef1ebfdbe73f8b1f4e47f5c249efe9796ecea941877abebb70e6d7136515?s=48&d=blank&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/08ceef1ebfdbe73f8b1f4e47f5c249efe9796ecea941877abebb70e6d7136515?s=96&d=blank&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/08ceef1ebfdbe73f8b1f4e47f5c249efe9796ecea941877abebb70e6d7136515?s=128&d=blank&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/08ceef1ebfdbe73f8b1f4e47f5c249efe9796ecea941877abebb70e6d7136515?s=256&d=blank&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/08ceef1ebfdbe73f8b1f4e47f5c249efe9796ecea941877abebb70e6d7136515?s=512&d=blank&r=g"},"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/1819835"}],"replies":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=4432"}],"version-history":[{"count":7,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4432\/revisions"}],"predecessor-version":[{"id":5466,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4432\/revisions\/5466"}],"sessions":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4444?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4432"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=4432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}