{"id":4708,"date":"2026-07-14T15:21:07","date_gmt":"2026-07-14T22:21:07","guid":{"rendered":"https:\/\/us.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=4708"},"modified":"2026-08-18T15:08:35","modified_gmt":"2026-08-18T22:08:35","slug":"ai-search-why-your-whole-company-should-care","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2026\/session\/ai-search-why-your-whole-company-should-care\/","title":{"rendered":"AI Search: Why Your Whole Company Should Care"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4qvdNixFvCc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AI Search isn\u2019t just SEO\u2019s problem anymore \u2013 it\u2019s everyone\u2019s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you\u2019re probably already behind, what\u2019s changed, and the quick wins you can implement now to catch up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Search isn\u2019t just SEO\u2019s problem anymore \u2013 it\u2019s everyone\u2019s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you\u2019re probably already behind, what\u2019s changed, and the quick wins you can implement now to catch up.<\/p>\n","protected":false},"author":20302121,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_wcpt_session_time":1787085900,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4671],"footnotes":""},"session_track":[44],"session_category":[],"class_list":["post-4708","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1-ai"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgSBpQ-1dW","session_date_time":{"date":"August 18, 2026","time":"1:45 pm"},"session_speakers":[{"id":"4671","slug":"emma-young","name":"Emma Young","link":"https:\/\/us.wordcamp.org\/2026\/speaker\/emma-young\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4708\/revisions"}],"predecessor-version":[{"id":8882,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4708\/revisions\/8882"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4671"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/emmaht"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4708"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=4708"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=4708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}