Track: Honing Your Skills (North 120A)

Walk through any enterprise procurement conversation in 2026 and one thing becomes clear: customers are no longer shopping for “WordPress agencies.” They are shopping for partners who can solve digital experience, content operations, governance, and editorial workflow problems at scale. Whether WordPress sits underneath is increasingly a technical decision, not a strategic one. This is…

AI agents don’t browse the web the way humans do. They need to read it, query it, take actions on it. A new layer of the web is being built right now – one where sites aren’t just destinations for human visitors but interfaces that AI systems can interact with directly. WordPress, which already powers…

Most agencies still update WordPress sites the same way regardless of risk: backup, update, then click through some pages hoping nothing broke. That approach burns hours, scales badly, and still misses the layout break a client catches first. This session presents a rock-solid maintenance workflow.

Block themes give WordPress an opportunity to become more than a publishing tool or a place where finished designs are implemented. With the right theme structure, patterns, templates, and brand guidelines, a WordPress site can become the source of truth for how new pages and layouts should be built. That matters even more as agencies…