Nici is Chief Delivery Officer at XWP, a specialist Enterprise WordPress agency, with nearly 20 years of experience leading Delivery teams and building Enterprise WordPress platforms. Previously, she spent more than a decade leading Delivery at Penske Media Corporation, where she helped deliver some of the highest-profile WordPress migrations in the US, including Rolling Stone, Women’s Wear Daily, Variety, and Billboard. Passionate about creating efficient, high-value ways of working, Nici champions delivery practices that empower teams, foster psychological safety, and help organisations deliver exceptional digital experiences at scale.
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Own Your Audience: How The Ankler Outgrew Substack and Built An Independent Platform on WordPress
Track: AI (North 120A)There’s a common narrative that publishers are leaving WordPress for Substack. Don’t believe the hype. The Ankler is the case that runs the other way — and it’s a case worth studying. With 15 newsletters and around $10m in annual revenue, The Ankler is one of Hollywood’s most respected insider publications. In April 2026 it…