Emma Young is Head of Organic Marketing at Hostinger, where she leads SEO, Content, YouTube, and Localization.
Her work sits at the intersection of search, AI, and creativity—exploring how ideas turn into content, content turns into distribution, and distribution turns into visibility.
She focuses on how search is evolving into something closer to a feed, where ranking isn’t enough, and brands need to be selected, cited, and remembered across the ecosystem.
Emma is known for challenging traditional SEO thinking and helping teams build not just optimized content—but content that travels, gets talked about, and earns its place in AI-driven discovery.
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AI Search: Why Your Whole Company Should Care
Track: AIAI Search isn’t just SEO’s problem anymore – it’s everyone’s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you’re probably already behind, what’s changed, and the quick wins you can implement now to catch up.