Derin Tolu is Director of Digital at Full Realty Services and a contributing member of the Brand Experience Team — where brand storytelling, marketing, digital innovation, and technology converge to shape how agents, consumers, recruits, and partners experience the company’s brands across every touchpoint. Together with the team: Derin builds the digital platforms and infrastructure that bring that experience to life across Century 21 Masters and 21st Century Lending. A digital strategist, marketing technologist, and learning experience designer with over a decade of experience, his prior work spans Apple, WeWork, Palo Alto Networks, and Beyond. Before joining FRS, he was VP of Digital Services at Century 21 Real Estate Alliance. He writes about platform architecture and AI in real estate at derintolu.com.

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WordPress as an Operating System: Running Your Entire Company on WordPress
Track: Honing Your SkillsMost companies treat WordPress as a website. We treat it as an operating system. Over the past year, my team has been building exactly that: a personalized, multi-brand operating system for a real estate company that spans a brokerage, a multi-state mortgage operation, a property management arm, and an escrow business. Thousands of employees, dozens…
