Carolyn Shelby

Carolyn Shelby is Principal SEO at Yoast, where she works across product, strategy, and the changing search landscape. She has worked with WordPress for more than two decades, building and optimizing sites ranging from small businesses to major media properties. A longtime SEO industry leader, Carolyn has led search strategy for brands including ESPN, Disney, and Tribune Publishing. She is also the founder of CSHEL Search Strategies and a frequent international conference speaker and contributor to Search Engine Land and Search Engine Journal, focusing on SEO, AI-driven discovery, and digital visibility.