Aviral is CMO for rtCamp, an enterprise WordPress consultancy whose clients include Google and Cox Enterprises. His role is dynamic: one moment he’s shaping content strategy, the next he’s with engineers solving hard problems — personalization, AI-led publishing and digital experiences. He’s convinced WordPress is the most underrated platform in enterprise.
With rtCamp he’s leading the GTM by embedding engineers directly in marketing teams. He also led OnePress — a framework that helps multi-brand organizations run several WordPress instances on one codebase, one design system, and shared governance. If you are curious about any of it, come say hi.
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Agents Need Good Tools Too: Designing an Editorial Experience for Humans and AI Alike
Track: AIWe spend a lot of effort making the editorial experience good for humans — clear blocks, sensible constraints, guardrails that keep content on-brand. It turns out those same rules are exactly what an AI agent needs to publish well. This talk walks through the key tenets of a strong editorial experience in WordPress with Gutenberg,…