In a lot of organizations, there’s one person who owns WordPress. They didn’t necessarily choose the job, they just became the person who knows the most. That means fielding every request, managing vendors, and fighting for every budget dollar while translating technical decisions for people who don’t speak your language.
This session is for that person. We’ll cover how to communicate the value of your work to stakeholders who don’t understand it, how to manage agency and freelance relationships so you stay in control, and how to make a case for resources when leadership sees the website as a cost center. You’ll leave with practical frameworks, real language you can use with your team, and the reassurance that you’re not alone.
