{"id":3382,"date":"2025-07-31T14:35:39","date_gmt":"2025-07-31T21:35:39","guid":{"rendered":"https:\/\/us.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=3382"},"modified":"2025-09-04T16:25:48","modified_gmt":"2025-09-04T23:25:48","slug":"figuring-out-sponsored-contribution","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2025\/session\/figuring-out-sponsored-contribution\/","title":{"rendered":"Figuring Out Sponsored Contribution"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d5sGeZfSa9M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Open source software runs on passion, but passion doesn\u2019t pay the bills. WordPress powers over 40% of the web, yet many of the people maintaining it aren\u2019t funded. That\u2019s starting to change, and your company can be part of it.<\/p>\n\n\n\n<p>In this talk, we\u2019ll explore how sponsored contribution works, why it matters, and how companies, big and small, can participate. We\u2019ll walk through my experience working within my company to sponsor contributors: from promoting the idea internally, identifying key areas of the WordPress project to support, finding and interviewing contributors, and building an internal framework for long-term sponsorship. You\u2019ll hear real examples from contributors we support, and we\u2019ll talk honestly about challenges like ROI, alignment, and accountability.<\/p>\n\n\n\n<p>Whether you\u2019re a founder, product leader, or agency owner, you\u2019ll leave with a clear understanding of how to start supporting the people behind the platform your business relies on.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/us.wordcamp.org\/2025\/speaker\/roger-williams\/\">Roger Williams<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Open source software runs on passion, but passion doesn\u2019t pay the bills. WordPress powers over 40% of the web, yet many of the people maintaining it aren\u2019t funded. That\u2019s starting to change, and your company can be part of it. In this talk, we\u2019ll explore how sponsored contribution works, why it matters, and how companies, [&hellip;]<\/p>\n","protected":false},"author":333003,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1756492200,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3381],"footnotes":""},"session_track":[58],"session_category":[63],"class_list":["post-3382","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2-rose-city","wcb_session_category-topic-skills"],"jetpack_shortlink":"https:\/\/wp.me\/pfz0Bf-Sy","jetpack_sharing_enabled":true,"session_date_time":{"date":"August 29, 2025","time":"11:30 am"},"session_speakers":[{"id":"3381","slug":"roger-williams","name":"Roger Williams","link":"https:\/\/us.wordcamp.org\/2025\/speaker\/roger-williams\/"}],"session_cats_rendered":"Honing your Skills","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/3382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/3382\/revisions"}],"predecessor-version":[{"id":8808,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/3382\/revisions\/8808"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/3381"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/rogermedia"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=3382"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=3382"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=3382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}