{"id":3136,"date":"2025-07-31T14:22:06","date_gmt":"2025-07-31T21:22:06","guid":{"rendered":"https:\/\/us.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=3136"},"modified":"2025-09-17T08:37:55","modified_gmt":"2025-09-17T15:37:55","slug":"what-top-wordpress-product-companies-do-differently-masterclass-for-product-builders","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2025\/session\/what-top-wordpress-product-companies-do-differently-masterclass-for-product-builders\/","title":{"rendered":"What Top WordPress Product Companies Do Differently \u2014 Masterclass for Product Builders"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cAkgXq9LJuU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>This 2-hour masterclass is for anyone building or growing a WordPress product &#8211; current founders, aspiring product creators, and developers transitioning from services to products.<\/p>\n\n\n\n<p>Led by Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP \/ StellarWP), we will present practical lessons from our own product businesses and from 40+ interviews with top product company founders on the WP Product Talk podcast.<\/p>\n\n\n\n<p>The session will combine:<br>\n&#8211; Actionable strategies for building and scaling products.<br>\n&#8211; Case studies of real-world product successes.<br>\n&#8211; Structured group discussions on common challenges.<br>\n&#8211; Live Q&amp;A &#8211; with select past podcast guests contributing insights from the audience.<\/p>\n\n\n\n<p>Our goal: deliver a focused, interactive learning experience to help attendees understand what successful WordPress product companies do differently &#8211; and how they can apply these lessons in their own businesses.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/us.wordcamp.org\/2025\/speaker\/katie-keith-and-matt-cromwell\/\">Katie Keith and Matt Cromwell<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>This 2-hour masterclass is for anyone building or growing a WordPress product &#8211; current founders, aspiring product creators, and developers transitioning from services to products. 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