{"id":3083,"date":"2025-07-31T13:57:58","date_gmt":"2025-07-31T20:57:58","guid":{"rendered":"https:\/\/us.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=3083"},"modified":"2025-09-04T17:09:51","modified_gmt":"2025-09-05T00:09:51","slug":"establishing-authority-how-agency-owners-can-use-content-to-elevate-their-thought-leadership","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2025\/session\/establishing-authority-how-agency-owners-can-use-content-to-elevate-their-thought-leadership\/","title":{"rendered":"Establishing Authority: How Agency Owners Can Use Content to Elevate Their Thought Leadership"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jRxVBN31Cts?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>If you&#8217;re an agency owner, your name and reputation are as valuable as your service offerings. In this session, marketing and thought leadership strategist Kelly Schuknecht will show you how to grow your influence and attract higher-caliber clients by building a strategic content platform starting with the website you already have. This isn\u2019t about SEO hacks or redesigning your WordPress site. It\u2019s about using your existing content channels\u2014blogs, case studies, podcast episodes, and client results\u2014to position yourself as a go-to expert in your niche. You\u2019ll learn how to stop hiding behind your agency brand and start leading with your expertise. Because when you build authority, you build opportunity.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/us.wordcamp.org\/2025\/speaker\/kelly-schuknecht\/\">Kelly Schuknecht<\/a><\/span><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an agency owner, your name and reputation are as valuable as your service offerings. In this session, marketing and thought leadership strategist Kelly Schuknecht will show you how to grow your influence and attract higher-caliber clients by building a strategic content platform starting with the website you already have. This isn\u2019t about SEO [&hellip;]<\/p>\n","protected":false},"author":23316733,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1756332900,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3082],"footnotes":""},"session_track":[57],"session_category":[63],"class_list":["post-3083","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1-mt-hood","wcb_session_category-topic-skills"],"jetpack_shortlink":"https:\/\/wp.me\/pfz0Bf-NJ","jetpack_sharing_enabled":true,"session_date_time":{"date":"August 27, 2025","time":"3:15 pm"},"session_speakers":[{"id":"3082","slug":"kelly-schuknecht","name":"Kelly Schuknecht","link":"https:\/\/us.wordcamp.org\/2025\/speaker\/kelly-schuknecht\/"}],"session_cats_rendered":"Honing your Skills","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/3083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/3083\/revisions"}],"predecessor-version":[{"id":8841,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/3083\/revisions\/8841"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/3082"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/kellyschuknecht"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=3083"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=3083"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=3083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}