This 2-hour masterclass is for anyone building or growing a WordPress product – current founders, aspiring product creators, and developers transitioning from services to products.
Led by Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP / StellarWP), we will present practical lessons from our own product businesses and from 40+ interviews with top product company founders on the WP Product Talk podcast.
The session will combine:
– Actionable strategies for building and scaling products.
– Case studies of real-world product successes.
– Structured group discussions on common challenges.
– Live Q&A – with select past podcast guests contributing insights from the audience.
Our goal: deliver a focused, interactive learning experience to help attendees understand what successful WordPress product companies do differently – and how they can apply these lessons in their own businesses.