The System is the Strategy

Big ideas don’t scale on inspiration alone—they scale on systems. In this talk, Tammie Lister makes the case for treating systems thinking as a core strategic tool, not just a design discipline. From building resilient design systems to structuring AI workflows, she’ll show how the most effective work happens when strategy and systems are inseparable. You’ll learn how to architect flexibility into your tools, reduce friction in your processes, and design for the long term, without sacrificing creativity. Whether you’re navigating complexity in teams, tools, or technology, this talk will reframe how you think about structure: not as a constraint, but as your most significant advantage.