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Reimagining WordPress Editing: How We Embedded Gutenberg Into Our Product Ecosystem

Josh Bryant
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What happens when you take the Gutenberg editor out of WordPress? This talk explores how we decoupled the block editor from wp-admin and the loop, embedding it into a standalone React application to power custom editorial workflows—while still saving to a traditional WordPress database.

We’ll start with the fundamentals: how Gutenberg’s architecture works inside WordPress, and what changes when you go headless. From there, we’ll dive into advanced techniques like simulating the global wp object, managing custom @wordpress/data stores, replacing core/editor with core/block-editor, and implementing undo/redo history manually.

Whether you’re building bespoke publishing tools or curious about what’s possible when Gutenberg breaks free from WordPress, this session will give you practical insights and patterns for integrating the editor into decoupled platforms—without losing the power and flexibility of the WordPress ecosystem.

Presented by Josh Bryant