Establishing Authority: How Agency Owners Can Use Content to Elevate Their Thought Leadership

If you’re an agency owner, your name and reputation are as valuable as your service offerings. In this session, marketing and thought leadership strategist Kelly Schuknecht will show you how to grow your influence and attract higher-caliber clients by building a strategic content platform starting with the website you already have. This isn’t about SEO hacks or redesigning your WordPress site. It’s about using your existing content channels—blogs, case studies, podcast episodes, and client results—to position yourself as a go-to expert in your niche. You’ll learn how to stop hiding behind your agency brand and start leading with your expertise. Because when you build authority, you build opportunity.