The problem with traditional sessions and workshops + content marketing is it usually isn’t relatable to every participant that joins. Sometimes, they are more into technical SEO, or content creation, or just starting off. The Campfire session (first of all sounds really cool) is the perfect setup for the discussion I want to have. <\/p>\n\n\n\n
For those who don\u2019t work directly with content marketing – it tends to be a bit harder to see the ROI \ud83d\ude00 It\u2019s not paid marketing, it\u2019s not fast, and it\u2019s often hard to justify or predict outcomes. But there is a strategy, there are tips and tricks, and there are SOPs and action plans that can help you be on top of things. But let\u2019s through Google and the oh-so-fun, core updates into the mix. Now what? After the AI boom, the algo updates have been volatile, to say the least; why is this URL increasing, but this one decreasing? Why am I being outranked by Quora and Reddit? Now what?<\/p>\n\n\n\n
I want to have a discussion about content marketing (in general) with no set agenda on if we talk about content strategy, content creation, content distribution, SEO, audience engagement, analytics, goals and measurement, and content repurposing. If we cover all those topics? Awesome. If we end up only going into one, but its because we are all scared about the Core Update that is going to happen either during or right after WCUS? Also awesome.<\/p>\n\n\n\n
We all have different experiences, different successes and failures, and what better way to dive deeper into that conversation, help each other out, and hopefully learn something new to try then in a safe place like WordCamp.<\/p>\n","protected":false},"excerpt":{"rendered":"
The problem with traditional sessions and workshops + content marketing is it usually isn’t relatable to every participant that joins. Sometimes, they are more into technical SEO, or content creation, or just starting off. The Campfire session (first of all sounds really cool) is the perfect setup for the discussion I want to have. For […]<\/p>\n","protected":false},"author":20302121,"featured_media":0,"template":"wp-custom-template-single-item-campfire-session","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1726766100,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2850],"footnotes":""},"session_track":[50],"session_category":[44],"class_list":["post-2851","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-5-campfire","wcb_session_category-campfire"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"19 September 2024","time":"10:15 am"},"session_speakers":[{"id":"2850","slug":"emma","name":"Emma Young","link":"https:\/\/us.wordcamp.org\/2024\/speaker\/emma\/"}],"session_cats_rendered":"Campfire","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2851\/revisions"}],"predecessor-version":[{"id":9281,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2851\/revisions\/9281"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/2850"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/emmaht"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=2851"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}