{"id":2043,"date":"2024-08-04T22:59:26","date_gmt":"2024-08-05T05:59:26","guid":{"rendered":"https:\/\/us.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=2043"},"modified":"2024-08-19T14:25:51","modified_gmt":"2024-08-19T21:25:51","slug":"how-to-grow-and-protect-your-brand","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2024\/session\/how-to-grow-and-protect-your-brand\/","title":{"rendered":"How to Grow and Protect Your Brand"},"content":{"rendered":"\n<p>Regardless of whether you have a blog, a website, or online store, you have a Brand.  In this talk, we will share the most cost-effective ways to protect and grow that brand.<\/p>\n\n\n<p>We will talk about how to choose a name that sends the right signals about what you&#8217;re offering without triggering trademark conflicts.   And we will explain multiple methods for registering and protecting your name and how to defend it from usurpers.<\/p>\n\n\n<p>We will touch on the law where necessary, however, this will largely be a business focused talk to provide you practical, actionable advice and answer your burning questions.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/us.wordcamp.org\/2024\/speaker\/neil-peretz\/\">Neil Peretz<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Regardless of whether you have a blog, a website, or online store, you have a Brand. In this talk, we will share the most cost-effective ways to protect and grow that brand. We will talk about how to choose a name that sends the right signals about what you&#8217;re offering without triggering trademark conflicts. And [&hellip;]<\/p>\n","protected":false},"author":21069114,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1726855200,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2042],"footnotes":""},"session_track":[49],"session_category":[],"class_list":["post-2043","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-3-timbers"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"20 September 2024","time":"11:00 am"},"session_speakers":[{"id":"2042","slug":"neil-peretz","name":"Neil Peretz","link":"https:\/\/us.wordcamp.org\/2024\/speaker\/neil-peretz\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2043\/revisions"}],"predecessor-version":[{"id":8993,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2043\/revisions\/8993"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/2042"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/neilperetz"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=2043"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=2043"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=2043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}