Customer-centric and results-oriented, Alexandra is a strategic leader focused on helping clients succeed in the digital landscape. With over 25 years of experience, she excels in guiding brands to understand their customers, create compelling voices and develop marketing strategies that align with their business objectives and deliver measurable results. Her expertise spans a broad range of marketing disciplines across B2B and B2C, specializing in customer insights, demand creation, lead and funnel management and data-driven marketing to drive conversion and revenue.
As VP, Client Success and Growth Strategy at XWP, Alexandra is a champion of open-source technology, leveraging WordPress to provide cost-effective and scalable solutions for her clients. Her strength lies in developing relationships and building trust with team members and clients alike, ensuring collaborative success. With a focus on pushing strategic innovation, Alexandra seeks out new strategies and technologies to drive measurable results.