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How We Grew and Optimized RecipeTin Eats to Reach 45 Million Monthly Views (from 25M)

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The team at Human Made inherited an authentic, content-focused website, but it wasn’t built to enterprise standards. They stepped in to make sure that the old worked seamlessly with the new.


Although WordPress is great for content creation if users like the block editor,
enterprise sites need far more than its out-of-the-box features. But this doesn’t have to mean building a new site from scratch. The audience will gain an understanding of the key building blocks necessary for a highly performant, high-traffic website.


Hear the Human Made team discuss what it is like to have the client, agency and hosting work as equal partners, as well as Tailwind, Custom Blocks, Continuous Integration Tools, Visual Regression Testing, Efficient JS and CSS Load, and migrating to a capable enterprise Cloud solution.
This talk will help the audience understand how to keep a legacy site running while incorporating new technologies, and how this influences a very efficient use of budget.

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