WordCamp US is the premier North American event for web professionals

Fireside Chat: How TIME Uses Patterns to Drive Recirculation and Engagement

Join us for a fireside chat featuring Burhan Hamid, CTO at TIME, and Tim Hossain, VP, WordPress VIP Growth and Demand Generation. They’ll share insights on how the TIME Product and Engineering teams replatformed time.com, focusing on building user-friendly, scalable components to enhance the customer and editorial experience.

Learn how they created reusable components for major topics, like Taylor Swift’s Person of the Year, House of the Dragon, and political news, such as the Trump shooting, allowing editors to control when and where these patterns appear, with the flexibility to update once and apply those changes site-wide. Discover strategies to streamline editorial workflows and maintain engaging, consistent user experiences.