{"id":5864,"date":"2022-07-21T11:58:00","date_gmt":"2022-07-21T18:58:00","guid":{"rendered":"https:\/\/us.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=5864"},"modified":"2022-08-08T13:18:27","modified_gmt":"2022-08-08T20:18:27","slug":"prepare-for-the-cookie-less-future-with-google-analytics-4","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2022\/session\/prepare-for-the-cookie-less-future-with-google-analytics-4\/","title":{"rendered":"Prepare for the cookie-less future with Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On Mar 16, 2022, Google Announced the end date of the current version of Google Analytics (commonly referred to as GA-3\/Universal Analytics). Google\u2019s announcement has left marketers and business owners scrambling to figure out how Google Analytics 4 will affect their current (and future) marketing and data efforts. Now is the time to begin learning more about GA-4\u2014and collecting the data you\u2019ll need to make year-over-year comparisons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Mar 16, 2022, Google Announced the end date of the current version of Google Analytics (commonly referred to as GA-3\/Universal Analytics). Google\u2019s announcement has left marketers and business owners scrambling to figure out how Google Analytics 4 will affect their current (and future) marketing and data efforts. Now is the time to begin learning [&hellip;]<\/p>\n","protected":false},"author":20377008,"featured_media":0,"template":"session","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1662754500,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5766],"footnotes":""},"session_track":[57],"session_category":[60],"class_list":["post-5864","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-2-town-country-b","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdv5jU-1wA","session_date_time":{"date":"Friday September 9,  2022","time":"1:15 pm"},"session_speakers":[{"id":"5766","slug":"sajid-islam","name":"Sajid Islam","link":"https:\/\/us.wordcamp.org\/2022\/speaker\/sajid-islam\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/5864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/5864\/revisions"}],"predecessor-version":[{"id":6740,"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/5864\/revisions\/6740"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/5766"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/sajid707"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=5864"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=5864"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=5864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}