For too long, themes have had to be everything and forced to become what they never suited. With the new tools and experience created, they can return to their essence. To start, we will look at how we got into problems, why the approach now is essential, and the future. Themes can return to being about style, embrace artistic expression- free from having to be everything. As this happens, opportunities will grow beyond themes for art direction. There are so many possibilities when we let themes be themes.