With only 6 weeks to go before inauguration, the hardest of hard stops for launch, we embarked on a whirlwind journey to give the incoming White House administration its online voice. Each US presidential administration has its own White House site, meaning a fresh launch, not a full migration or revamp of the previous site. In this talk I will take a look at how we broke down the needs for the block editor and showcase some of the truly visual editing experience we created to give the administration a fast and intuitive way to get its message across.