{"id":11833,"date":"2019-08-06T09:27:14","date_gmt":"2019-08-06T14:27:14","guid":{"rendered":"https:\/\/2019.us.wordcamp.org\/?post_type=wcb_session&#038;p=11833"},"modified":"2019-11-22T22:09:59","modified_gmt":"2019-11-23T04:09:59","slug":"responsible-tracking-learning-from-your-users-without-being-creepy","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2019\/session\/responsible-tracking-learning-from-your-users-without-being-creepy\/","title":{"rendered":"Responsible Tracking: Learning from Your Users Without Being Creepy"},"content":{"rendered":"\n<p>As site owners, it\u2019s impossible for us to serve our users better without knowing a little bit about them \u2014 what\u2019s working for them, and what isn\u2019t. There are a number of high-impact but unobtrusive ways to learn more about how users interact with your site and your brand. In fact, you might be surprised at the information you can learn about your users with nothing more than Google Analytics.<\/p>\n\n\n\n<p>This talk will expose some touch points that you can leverage with WordPress to help you learn about your users and how they interact with your site. We\u2019ll discuss tools that move beyond just your analytics platform to help you gain access to these insights, and we\u2019ll walk through some core features of Google Analytics that you may not be aware of.<\/p>\n\n\n\n<p>Leaving this session, you\u2019ll have a better understanding of the types of tracking tools, the information you can glean from them, and how to ensure your data tracking is responsible, transparent, and accessible.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/wordpress.tv\/2019\/11\/14\/katherine-white-responsible-tracking-learning-from-your-users-without-being-creepy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch on WordPress.tv<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As site owners, it\u2019s impossible for us to serve our users better without knowing a little bit about them \u2014 what\u2019s working for them, and what isn\u2019t. There are a number of high-impact but unobtrusive ways to learn more about how users interact with your site and your brand. In fact, you might be surprised [&hellip;]<\/p>\n","protected":false},"author":551152,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1572708600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[11316],"footnotes":""},"session_track":[1274818],"session_category":[1219417],"class_list":["post-11833","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-regular-sessions-room-240","wcb_session_category-regular-session"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0Brk-34R","session_date_time":{"date":"November 2, 2019","time":"10:30 am"},"session_speakers":[{"id":"11316","slug":"katherine-white","name":"Katherine White","link":"https:\/\/us.wordcamp.org\/2019\/speaker\/katherine-white\/"}],"session_cats_rendered":"45 min. Regular Session","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11833\/revisions"}],"predecessor-version":[{"id":37669,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11833\/revisions\/37669"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/11316"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/katwhite"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=11833"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=11833"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=11833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}