{"id":11563,"date":"2019-07-31T13:16:43","date_gmt":"2019-07-31T18:16:43","guid":{"rendered":"https:\/\/2019.us.wordcamp.org\/?post_type=wcb_session&#038;p=11563"},"modified":"2020-06-09T16:57:37","modified_gmt":"2020-06-09T21:57:37","slug":"brand-messaging-101-how-to-clearly-communicate-your-value-and-get-clients-to-say-yes","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2019\/session\/brand-messaging-101-how-to-clearly-communicate-your-value-and-get-clients-to-say-yes\/","title":{"rendered":"Brand Messaging 101: How to Clearly Communicate Your Value and Get Clients to Say Yes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this hands-on workshop session, you won\u2019t be sitting back and relaxing, you\u2019ll be neck deep in your brand, gaining clarity and getting things done. You\u2019ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new ways to speak and present your offers\u2014all so you can boost referrals, attract clients, and expand possibilities.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/wordpress.tv\/2019\/11\/19\/jennifer-bourn-brand-messaging-101-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Part 1 on WordPress.tv<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/wordpress.tv\/2019\/11\/19\/jennifer-bourn-brand-messaging-101-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Part 2 on WordPress.tv<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with [&hellip;]<\/p>\n","protected":false},"author":13848243,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1572631200,"_wcpt_session_duration":6300,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[11359],"footnotes":""},"session_track":[1274813],"session_category":[1274828],"class_list":["post-11563","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop-room-275","wcb_session_category-90-min-workshop"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0Brk-30v","session_date_time":{"date":"November 1, 2019","time":"1:00 pm"},"session_speakers":[{"id":"11359","slug":"jennifer-bourn","name":"Jennifer Bourn","link":"https:\/\/us.wordcamp.org\/2019\/speaker\/jennifer-bourn\/"}],"session_cats_rendered":"90 min. Workshop","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11563\/revisions"}],"predecessor-version":[{"id":37637,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11563\/revisions\/37637"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/11359"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/jenniferbourn"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=11563"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=11563"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=11563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}