{"id":11473,"date":"2019-07-30T14:17:07","date_gmt":"2019-07-30T19:17:07","guid":{"rendered":"https:\/\/2019.us.wordcamp.org\/?post_type=wcb_session&#038;p=11473"},"modified":"2020-06-09T17:07:18","modified_gmt":"2020-06-09T22:07:18","slug":"align-seo-efforts-with-your-target-market-and-todays-search-learn-how-to-perform-keyword-research-and-map-them-to-content","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2019\/session\/align-seo-efforts-with-your-target-market-and-todays-search-learn-how-to-perform-keyword-research-and-map-them-to-content\/","title":{"rendered":"Align SEO Efforts with Your Target Market and Today\u2019s Search: Learn How to Perform Keyword Research and Map Them to Content"},"content":{"rendered":"\n<p>In this session, we will review what matters in today\u2019s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.<\/p>\n\n\n\n<p>Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop\u2019s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.<\/p>\n\n\n\n<p>Attendees are encouraged (but not required) to bring a laptop to the session and have ready access to their Google Analytics and Google Search Console accounts.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/wordpress.tv\/2019\/11\/19\/rebecca-gill-align-seo-efforts-with-your-target-market-and-todays-search-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Part 1 on WordPress.tv<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/wordpress.tv\/2019\/11\/19\/rebecca-gill-align-seo-efforts-with-your-target-market-and-todays-search-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Part 2 on WordPress.tv<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this session, we will review what matters in today\u2019s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use [&hellip;]<\/p>\n","protected":false},"author":8169830,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1572620400,"_wcpt_session_duration":6300,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[11354],"footnotes":""},"session_track":[1274813],"session_category":[1274828],"class_list":["post-11473","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop-room-275","wcb_session_category-90-min-workshop"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0Brk-2Z3","session_date_time":{"date":"November 1, 2019","time":"10:00 am"},"session_speakers":[{"id":"11354","slug":"rebecca-gill","name":"Rebecca Gill","link":"https:\/\/us.wordcamp.org\/2019\/speaker\/rebecca-gill\/"}],"session_cats_rendered":"90 min. Workshop","_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11473\/revisions"}],"predecessor-version":[{"id":37621,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/11473\/revisions\/37621"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/11354"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/rebeccagill"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=11473"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=11473"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=11473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}