Many web developers must balance many competing priorities. There are always new requests for more functionality, fresh redesigns, and bug fixing. A small web team can feel like they are torn in different directions when they know they need to increase conversions while often struggling just to keep a site up and running.
Organizing competing priorities gets easier when viewing them as building on one another. Maslow’s hierarchy of needs is a helpful metaphor for seeing how a developers can leverage a stable foundation to achieve goals now and in the future.
This session emphasizes ways web teams can rely on automation and standardization at one level of the hierarchy in order to move their focus to a higher level.