ROI of UX, How to Assign Money Value to Your Designs

Design has been synonymous with “making things pretty”, more artificial than functional, but the popularity of UX and design thinking has done a lot to break that stereotype in the last few years. One of the ways to evangelize a better user experience to your product owners and managers is to assign money value to your design improvements.

In this talk I’ll show you a few easy examples of how to do that.

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