{"id":4861,"date":"2018-10-19T12:39:28","date_gmt":"2018-10-19T17:39:28","guid":{"rendered":"https:\/\/2018.us.wordcamp.org\/?post_type=wcb_session&#038;p=4861"},"modified":"2018-12-04T10:44:25","modified_gmt":"2018-12-04T16:44:25","slug":"secrets-to-being-a-great-marketer","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2018\/session\/secrets-to-being-a-great-marketer\/","title":{"rendered":"Secrets to Being a Great Marketer"},"content":{"rendered":"<p>The idea of marketing is shrouded in mystery. While there are endless agencies and consultants that bill themselves as the best at understanding particular demographics and tools, I believe anyone can be a great marketer if they apply four core principles. We\u2019ll talk about product, place, promotion, and price &#8211; the keys to a strong marketing plan. We\u2019ll dive into understand the<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">\u00a0art and science behind great campaigns and 10 key concepts I have observed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea of marketing is shrouded in mystery. While there are endless agencies and consultants that bill themselves as the best at understanding particular demographics and tools, I believe anyone can be a great marketer if they apply four core principles. We\u2019ll talk about product, place, promotion, and price &#8211; the keys to a strong [&hellip;]<\/p>\n","protected":false},"author":13972466,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1544288400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4438],"footnotes":""},"session_track":[1106620],"session_category":[],"class_list":["post-4861","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-banjo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9rm07-1gp","session_date_time":{"date":"December 8, 2018","time":"11:00 am"},"session_speakers":[{"id":"4438","slug":"tina-wells","name":"Tina Wells","link":"https:\/\/us.wordcamp.org\/2018\/speaker\/tina-wells\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/4861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/13972466"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/4861\/revisions"}],"predecessor-version":[{"id":8008,"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/4861\/revisions\/8008"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/4438"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=4861"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=4861"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=4861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}