{"id":4107,"date":"2017-10-01T21:06:20","date_gmt":"2017-10-02T02:06:20","guid":{"rendered":"https:\/\/2017.us.wordcamp.org\/?post_type=wcb_session&#038;p=4107"},"modified":"2020-02-21T15:36:55","modified_gmt":"2020-02-21T21:36:55","slug":"the-importance-of-information-architecture-how-to-organise-content-to-improve-user-experience","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2017\/session\/the-importance-of-information-architecture-how-to-organise-content-to-improve-user-experience\/","title":{"rendered":"The Importance of Information Architecture: How to Organise Content to Improve User Experience"},"content":{"rendered":"<p>The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it\u2019s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.<\/p>\n<p>Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method \u2013 \u201cI think this is right\u201d. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there\u2019s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn\u2019t happen by chance. So don\u2019t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.<\/p>\n<p>This helps you answer user\u2019s four most important questions when they arrive at a website:<\/p>\n<p>Am I in the right place?<br \/>\nDo they have what I am looking for?<br \/>\nDo they have anything better (if this isn\u2019t what I want)?<br \/>\nWhat do I do now?<br \/>\nAfter this talk you\u2019ve learned what content should be on your website and how you should structure it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it\u2019s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/us.wordcamp.org\/2017\/session\/the-importance-of-information-architecture-how-to-organise-content-to-improve-user-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Importance of Information Architecture: How to Organise Content to Improve User Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9471194,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1512159300,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4447],"footnotes":""},"session_track":[1106618],"session_category":[],"class_list":["post-4107","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-guitar"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8aOEk-14f","session_date_time":{"date":"December 1, 2017","time":"2:15 pm"},"session_speakers":[{"id":"4447","slug":"monique-dubbelman","name":"Monique Dubbelman","link":"https:\/\/us.wordcamp.org\/2017\/speaker\/monique-dubbelman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/4107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/4107\/revisions"}],"predecessor-version":[{"id":4453,"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/4107\/revisions\/4453"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/4447"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/boemedia"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=4107"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=4107"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=4107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}