How A Woo-Commerce Platform Almost Became an Economic Development Initiative

As brick and mortar stores close because of tough e-commerce competition, local governments can take a page from the retail playbook. Innovate with the times, or risk being left behind. When local private investment dries up and empty stores predominate downtown, “Buying Local” is only one step in thinking critically about how to improve a local economy. Why not buy local…online? Here is how one local government almost made this a reality.

Speaker

• Winstina Hughes