Portuguese designer in San Francisco, with 13+ years experience in art direction, brand design, interaction design, and front-end development. Been involved with WordPress for about 10 years, since version 2.0. Helped found the Portuguese WordPress Community and organize the first WordCamp in Lisbon. Spoke at a series of WordCamps and other events, including Accelerate.LGBT. Hugo worked for nearly 6 years at Automattic, where he helped evolve the WordPress and WordPress.com brands amongst other things. Now working as the Brand & Visual Designer at Blend.