{"id":4438,"date":"2015-11-02T10:23:31","date_gmt":"2015-11-02T15:23:31","guid":{"rendered":"https:\/\/2015.us.wordcamp.org\/?post_type=wcb_session&#038;p=4438"},"modified":"2015-11-04T17:06:39","modified_gmt":"2015-11-04T22:06:39","slug":"how-to-build-a-compelling-wordpress-product-or-service","status":"publish","type":"wcb_session","link":"https:\/\/us.wordcamp.org\/2015\/session\/how-to-build-a-compelling-wordpress-product-or-service\/","title":{"rendered":"How to Build a Compelling WordPress Product or Service"},"content":{"rendered":"<p>As the editor of a WordPress news website geared toward industry professionals, I spend most of my days analyzing WordPress products and services. I see hundreds of launches every year, and get pitched to cover new offerings constantly. I also regularly communicate with successful WordPress business owners, and discuss what is working for them and what isn&#8217;t.<\/p>\n<p>My aim with this talk is to share what makes for a compelling WordPress product or service: from website design, to user experience, the human touch, code quality, and more. Attendees will receive actionable steps for improving their products, services, and positioning in the WordPress space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the editor of a WordPress news website geared toward industry professionals, I spend most of my days analyzing WordPress products and services. I see hundreds of launches every year, and get pitched to cover new offerings constantly. I also &hellip; <a href=\"https:\/\/us.wordcamp.org\/2015\/session\/how-to-build-a-compelling-wordpress-product-or-service\/\">Continue reading <span class=\"assistive-text\">How to Build a Compelling WordPress Product or Service<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6654201,"featured_media":0,"template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1449257400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4423],"footnotes":""},"session_track":[643127],"session_category":[],"class_list":["post-4438","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-c"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6wOEx-19A","session_date_time":{"date":"December 4, 2015","time":"2:30 pm"},"session_speakers":[{"id":"4423","slug":"brian-krogsgard","name":"Brian Krogsgard","link":"https:\/\/us.wordcamp.org\/2015\/speaker\/brian-krogsgard\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/4438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/6654201"}],"version-history":[{"count":1,"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/4438\/revisions"}],"predecessor-version":[{"id":4445,"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/4438\/revisions\/4445"}],"speakers":[{"embeddable":true,"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/4423"}],"wp:attachment":[{"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=4438"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=4438"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/us.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=4438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}