Freelancers, small and even established businesses often overlook the value of event marketing mostly because they are usually a significant investment that is difficult to measure. In this talk I’d like to share several tips that will help both individuals and businesses to create the ultimate connected brand experience by attending conferences and generate valuable business as a result. Attendees will leave the sessions with specific actionable items on how to prepare for a conference, what strategies to implement for the best results and how to take the most from the event after it’s over.